Inbound Lead Triage & Automated Routing System

The daily job that turns raw inbound and sourced leads into contactable, correctly routed records.

Sole builder and operator · independently built production infrastructure · not client work

01 / CONSTRAINT

Constraint

Turning raw inbound and sourced leads into contactable, correctly routed records without manual triage.

02 / ARCH

Architecture

01
Intake
Raw inbound and sourced lead records.
02
Classification
Relevance and routing state.
03
Enrichment retry
Failed attempts remain recoverable.
04
Routing
CRM state, suppression, and stop conditions.

03 / FAILURE

Silent Failure

It ran green every single day while the qualified queue starved.

04 / TRACE

Trace

Found by reading the filter against real record state rather than run status.

05 / FIX

Fix

The pull filter excluded any record already carrying an enrichment timestamp, so one failed attempt marked that lead permanently handled. Now it retries anything older than 30 days.

06 / VERIFY

Verification

Republished, then confirmed against the live API.

07 / EVIDENCE

Evidence / Stack

Sole builder and operator. Independently built production infrastructure.

n8n
Airtable
email enrichment
CRM routing

08 / CTA

CTA

Happy to walk through the live workflow canvas on a call.